Privacy Policy | ગોપનીયતા નીતિ
1. Who We Are
Yashora is a mobile app that helps Indian parents track their child's growth, health, vaccinations, and daily development. We also offer AI-powered parenting guidance, medicine prescription reading, kids' audio stories, a community forum, and a marketplace for kids' items. This policy covers both the app and our website, yashora.app.
Contact: care@yashora.app
2. What Data We Collect
Data you provide
| Name, email, phone number | Account creation and login verification |
| Child's name, date of birth, gender | Personalised milestone tracking and parenting guidance |
| Child's photo | Festival Photo Studio — AI-generated festive images of your child |
| Health measurements (weight, height, head size) | Growth tracking with WHO percentile charts |
| Medicine prescriptions (photo or text) | AI prescription reading — helps you understand your doctor's instructions |
| Voice recordings | Voice queries to Nani Guide AI assistant — transcribed then discarded |
| Vaccination records | Track immunisation schedule (Indian Mamta Card) |
| Marketplace listings (photos, description, price) | Selling second-hand kids' items |
| Community posts | Parenting discussions with other parents |
| Planner and schedule data | Reminders for appointments, activities, and routines |
Data collected automatically
- Device type, OS version, app version
- Crash reports and error logs (to fix bugs)
- Feature usage patterns (to improve the app)
- Approximate location (Marketplace only, with your permission)
- Push notification status
- Install source — to understand how you found us (AppsFlyer)
3. How We Use Your Data
- Provide the Yashora app and its features
- Track your child's growth against WHO reference charts
- Send vaccination reminders and planner alerts you have set
- Power AI features: Nani Guide chat, growth insights, prescription analysis, daily tips, festival photos
- Enable community posts and marketplace listings
- Process subscription and credit purchases
- Fix bugs and improve app performance
- Respond to your support requests
- Comply with Indian law (Digital Personal Data Protection Act, 2023)
4. AI Features and Your Data
Nani Guide (AI Chat)
When you send a voice or text message to Nani Guide, your message is sent to Anthropic (Claude AI) and Sarvam AI (for Gujarati/Hindi voice). The conversation is stored in your account so you can refer back to it. Voice recordings are converted to text and not stored as audio.
Prescription Analysis
When you photograph or type a medicine prescription, the image or text is sent to Claude AI for analysis. The original photo is stored in your account. Prescription data is never shared with third parties for commercial purposes.
Festival Photo Studio
Your child's photo is uploaded to our secure storage (Cloudflare R2) and processed by Leonardo.ai to generate a festive image. Your child's photo is:
- Never used to train AI models
- Never shared with anyone outside of this feature
- Deleted when you delete your account
Growth Insights
Your child's height, weight, and age data is sent to Claude AI to generate a personalised growth assessment. This is for general guidance only — not a medical diagnosis.
5. Subscriptions and Credits
Yashora uses a credit system for AI features. When you purchase a subscription or credit pack through Google Play or App Store:
- Payment is handled entirely by Google Play / App Store — we never see your card details
- RevenueCat manages subscription status and sends us a confirmation
- We store your subscription status and credit balance in your account
- Purchase history is kept for 7 years as required by Indian financial law
6. Children's Data
7. Third-Party Services We Use
| Firebase (Google) | Login, phone verification, crash reporting |
| Google Sign-In | Sign in with your Google account |
| OneSignal | Push notifications (reminders, alerts) |
| RevenueCat | Subscription and credit purchase management |
| AppsFlyer | Understands how users find us (install tracking) |
| PostHog | App usage analytics — which features are used, and which ad or web page led to your install |
| Cloudflare R2 | Secure cloud storage for photos and audio |
| Convex | Our database and backend servers |
| Anthropic (Claude AI) | Nani Guide chat, growth insights, prescription analysis, daily tips |
| Leonardo.ai | Festival Photo Studio — AI image generation |
| Sarvam AI | Gujarati and Hindi voice recognition |
| OpenAI (Whisper) | English voice transcription for AI chat |
8. Our Website (yashora.app)
Our website does not ask you to sign up or log in, and we never ask for your name, phone or email on it. To understand which pages and ads bring parents to Yashora, we collect a small amount of usage data.
What the website collects
- Pages you visit, and buttons you click (such as Download, Claim 100 credits, or the App Store / Google Play badges)
- Whether you open the intro video and how much of it you watch
- The campaign details in the link you arrived from (for example utm_source, utm_campaign, and Facebook's click ID) when you come from one of our ads
- Device and browser type, screen size, and approximate city/country
- Your IP address — stored with our website analytics to estimate your city/country, count unique visitors, and detect bots, spam and fraudulent ad clicks
Cookies and browser storage
Once you have scrolled through part of a page, we ask whether you accept analytics cookies. Until you accept, no analytics cookies are set: visits are counted anonymously in memory only and forgotten when you close the page. If you decline, it stays that way on future visits.
| yashora-cookie-consent (browser storage) | Remembers your Accept / Decline choice so we don't ask again |
| yashora_af_params (session storage) | Keeps the ad campaign details from your arrival link so the Download button credits the right ad. Deleted when you close the tab |
| ph_…_posthog (cookie + browser storage) | PostHog analytics — a random visitor ID so repeat visits are counted once. Only after you Accept. Up to 1 year |
| _ga, _ga_… (cookies) | Google Analytics — anonymous visit statistics. Only after you Accept. Up to 2 years |
You can change your choice any time by clearing this site's data in your browser settings — the cookie banner will appear again.
Services the website uses
| PostHog (USA) | Website analytics — page views, button clicks, video views, and which ads lead to downloads. Stores your IP address with these events |
| Google Analytics 4 | Website visit statistics (only after you accept cookies) |
| AppsFlyer (OneLink) | When you tap Download, the link opens via go.yashora.app, which sends you to Google Play or the App Store and records which ad or page led to the install. AppsFlyer receives your device type, IP address and the campaign details |
| Cloudflare (R2 and Workers) | Delivers the intro video and images (assets.yashora.app) and the parenting tips (api.yashora.app) |
| Google Play / Apple App Store | Where the app is downloaded — their own privacy policies apply once you open them |
Our website fonts are served from our own site, and we do not use advertising cookies or sell website data. Like every website, our servers keep standard request logs (IP address, browser, page requested) for security and to keep the site running.
9. Data Sharing
We do not sell your personal data. We share data only in these situations:
- Service providers: Only the third parties listed above, and only the data they need to do their job
- Marketplace: Your name and phone are shared with the other party when you express interest in a listing (you confirm before it is sent)
- Legal obligation: If required by Indian courts or law enforcement
- Business transfer: If Yashora is acquired, your data moves under the same privacy protections
10. Data Security
- All data is encrypted in transit (HTTPS) and at rest
- API keys and sensitive data use AES-256-GCM encryption
- Your password is managed by Firebase — we never store it
- Photos are stored in Cloudflare R2 with access controls
11. How Long We Keep Your Data
| Account and profile data | Until account deletion |
| Child health and growth records | Until account deletion |
| Medicine prescriptions | Until you delete them or delete your account |
| AI chat history (Nani Guide) | Until account deletion |
| Voice recordings | Not stored — deleted after transcription |
| Generated festival photos | Until deleted by you or account deletion |
| Crash logs | 90 days |
| Website analytics (including IP address) | Up to 1 year |
| Purchase records | 7 years (Indian law requirement) |
12. Your Rights (DPDP Act 2023)
Under India's Digital Personal Data Protection Act, 2023, you have the right to:
- Access your personal data
- Correct inaccurate data
- Erase your data — delete your account in the app (Profile → Settings → Delete Account)
- Raise a grievance with us about how your data is handled
Email us at care@yashora.app — we respond within 30 days.
13. Push Notifications
We send notifications for vaccination reminders, planner alerts, new community replies, and marketplace activity. You can turn off any notification type in the app (Profile → Notification Preferences) or from your device settings.
14. Location
Location is only used for the Marketplace to show nearby listings. We never track your location in the background. You can deny location permission and still use all other features.
15. Changes to This Policy
We will notify you of major changes via push notification or in-app message. The "Last updated" date above tells you when this policy was last changed.
16. Contact
Email: care@yashora.app
App: Profile → Help & Support
© 2026 Yashora · Made with care in India